Maternity Services

When it comes to our pregnant members, we are committed to keeping both mom and baby healthy. That’s why we encourage all our moms-to-be to take part in our New Baby, New Life℠ program, a comprehensive case management and care coordination program that offers:

  • Individualized, one-on-one case management support for women at the highest risk
  • Care coordination for moms who may need a little extra support
  • Educational materials and information on community resources
  • Rewards for keeping up with prenatal and postpartum checkups and well-child visits after the baby is born

Here at Empire BlueCross BlueShield HealthPlus, we partner with providers and moms to ensure all medical and resource needs are met, aiming for the best possible outcomes for both moms and babies.